5 Things Entrepreneurs Should Know About Sales and Marketing Today

Today’s buying process is vastly different from the process just 20 years ago. Buyers used to learn about your company and products through billboards and sales call while today, they are tuning out interruptive messaging and using Google to take the decision-making process into their own hands.

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The Best Entrepreneurial Decision You Could Make

Who wouldn’t like to be their own boss? Flexible hours, the final say in who you work with and uncapped profits are just a few of the benefits that entrepreneurs enjoy. Being an entrepreneur can be an incredibly rewarding experience if done the right way. However, starting your own business involves more than just a good idea and savvy business strategies.

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5 Ways to Build Jump-starting Innovation Into Your Business

Business stagnation left unchecked leads to lower employee productivity, decreased consumer interest and smaller profit margins. The antidote is ongoing innovation of new and creative ideas that make possible high levels of business success. Business owners must realize that innovation requires more than just passion and hard work. To help get you started, here are five ways to keep innovating your business for optimal effectiveness:

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