Social Media: A Double-Edged Sword

Something as simple as a hashtag can launch an event onto a national stage in a matter of hours. For companies and organizations harnessing social media as a business tool, that kind of attention can go both ways.

In Target’s massive cyber breach last year, customers unleashed their fury on Facebook and Twitter, spreading bad press perhaps too overwhelming for a corporate response to counter. Nearly a year later, the company has slashed its profit outlook for 2014 as it struggles to regain consumer trust.

Earlier this year, the New York Police Department started the hashtag #myNYPD, encouraging people to tweet friendly photos of themselves with officers. The marketing ploy backfired, however, when people shared photos of police brutality instead.

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7 Funding Benefits Entrepreneurs gain from Business Plan competitions

Business plan competitions are valuable in the business world, especially now that the entrepreneurship rate is around 11.3% in the United States*, and it’s undeniable that one of the best parts is the capital that can be received and used to fund a business venture. However, different than any run-of-the-mill funding, the capital that comes from entrepreneurship competitions can be particularly helpful because it comes with things that aren’t just numbers after a dollar sign.

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Old-school SEO is out. Are meta keyword tags hurting your rankings?

There are plenty of fashion statements you left in the 90s and 2000s, and there are SEO ‘best practices’ that should also remain in the era they were born into. Yet many business owners cling to the metatag, link building and keyword-stuffing strategies they used in decades past to get ahead in search results, and wonder why they don’t see results today.

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