Email Marketing Basics for Small Business

Email marketing is just one of many ways to engage customers and ultimately lead them to purchase a product or service. Building and maintaining a healthy email list is important in learning more about your customer base and how they respond to your business, as well as generating potential new business. If your business has not explored nor maximized the possibilities of email marketing, read more about how to leverage your existing and future contacts. If you are a small business owner looking to try a different tactic or introduce something new, why not use a change in season to test new ideas.

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Selling a Business Involves More Than Money

The mistakes people make in selling their businesses stay with them long after the check has cleared and their new life has begun. They may have a considerable financial cushion, but because their wealth came from building something from nothing, they had a deep attachment to the company.

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Beyond the deal: Meeting goals with Economic Development incentives

Incentive use has grown dramatically and become a more prominent – and challenging – part of economic development work. Today’s environment requires better analytics to reduce risk, quantify benefits, refine strategies, explain and build support for decisions and, most importantly, to achieve better outcomes when using economic development incentives.

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