13 Marketing Musts For 2013

By:  Deborah Shane

The ever changing and evolving marketing best practices continues to show us that the right mix and blend of traditional and new media is the best approach to branding you and your business.

Almost half of consumers welcome social media marketing messages from brands they follow, according to a newly-released survey conducted by Vanson Bourne on behalf of Pitney Bowes Software. The study, “Social Media: Contrasting the Marketing and Consumer Perspectives,” surveyed 300 B2C senior marketing decision-makers globally as well as 3,000 adult consumers.

Marketing Charts reports that social media has not replaced more classic methods of brand interaction, yet:

“19% of consumers report using social media to contact companies they use, while 67% report preferring email, 31% calling and 30% providing feedback via the company’s website.”

Thirty six percent of consumers report being interested in messages about upcoming sales, just 9% of marketers say they create such messages and 36% of consumers are interested in hearing about new products or services, while only about 19% of marketers have created such messages.

There is clear evidence that we are still watching TV, reading magazines and newspapers (more online) and listening to the radio. Add to that, the parallel world of content marketing with blogs, podcasts, e-marketing, mobile, text and social media platforms and we can and do get overwhelmed with all the choices.

Here’s what’s most important to figure out:

  • The marketing vehicles that are best for you and your customers.
  • A clear brand and marketing message about you, what you offer, why you.
  • Being consistent, looking professional and staying fresh.


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