It’s a sound investment for a number of reasons. According to the EPA there is little doubt that environmental issues are going to alter the regulatory and market landscape in the near future. Energy-efficient companies will be better able to navigate these regulatory changes and be better positioned to weather negative events like energy price spikes.
Also, consumers are flocking to safe, non-toxic, green products. People are becoming more conscious of their choices and are willing to invest more in a product to participate in this movement and to protect their family.
That alone should be enough motivation. But consider also that many of the world’s top organizations are investing billions of dollars into environmental sustainability programs–a good indication that small business owners should follow suit.