While video is all the rage, the strategy doesn’t necessarily bode well with start-ups. The main reasons are video production often costs big bucks, require companies to place all their eggs in one basket and to be deemed successful, there needs to be a lot of views (upwards of 1 million).
That said, with more advertisers jumping on the video bandwagon, if possible, start-ups should get on board. And they can — they just need to be smart about it. Businesses should strive to create at least two videos each month to establish a strong online presence, which often times helps boost their online rankings. Also, initially when starting out, companies should focus on being as cost effective as possible.