When Mary Meeker speaks, the Valley listens.
In December 2012, Meeker, a general partner at Kleiner Perkins Caufield & Byers (the venture firm founded in 1972 that’s invested in pretty much every major tech company of the last quarter century) unveiled her 88-page analysis of Web, mobile, technology, and societal trends.
Here, we’ve excerpted the most important elements of the report, especially trends that may affect small business and start-ups.
1) You should care about China. And India. And Indonesia.
Emerging markets have always played a key role in expansion, but the Internet has magnified this principle. Here, Meeker outlines the role of international Internet adoption. As you can see, it’s huge. From 2008 to 2012, China added 282 million Internet users, bringing their total number of users close to double the population of the United States.