Hopefully you’ve already created your annual customer and client holiday gift list. Whether they’ve been naughty or nice, all clients should get recognized in this holiday ritual. But how can you make your holiday gifts do double duty—not only as a “thank you” for the past year’s business, but also as a marketing tool to encourage more business in the new year? Here are some ideas.
Remind them of you. The simplest way to make your holiday gift a marketing tool is to choose a promotional product with your company’s name and/or logo on it. But for best results, make sure it’s something your client will actually use—ideally, in a setting when they’ll be thinking about buying what you sell. Also make sure it matches your brand and is relevant to your business. For example, if you sell accounting services to businesses, a high-quality pen set, sophisticated note pad or travel coffee mug is likely to be used at or on the way to work when the client is thinking business, while a logo baseball cap will probably get stuck in the back of the drawer. On the other hand, if your clients are owners of landscape businesses who buy your company’s mulch, that logo baseball cap might get tons of use when they’re out on the job in the hot sun.