BY: Minda Zetlin
“Doing well by doing good,” is one of those catchphrases we’ve all heard about 1,000 times too often. But it’s true that helping the community around you (or even far away) brings real benefits to your business that go way beyond the PR boost it can provide.
To learn more about why and how to be of service to the planet, I talked with Katherine Austin, owner of Karma Yoga in the Detroit suburbs. For the last several years, her business has supported a number of community efforts, including Habitat for Humanity, Freedom House, which assists political refugees, many of them from Africa, to relocate in the United States, and Urban Farming, which turns abandoned lots into vegetable gardens and teaches inner city residents how to grow their own food.