Business schools should study flower shops, not blue chips

Legend has it that notorious American hold-up man Willie Sutton, who netted an estimated US$2m between the late 1920s and his final arrest in 1952, was once asked why he robbed banks. His reply: “Because that’s where the money is.”

It’s perfectly understandable that such ice-cold logic should also dictate the ambitions of most business school students. The majority dream of working in blue-chip companies that will reward them as handsomely as possible. They can hardly be faulted for aiming high.

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