Checklist for building a compelling value proposition

It’s crucial to establish the value your solutions will provide to customers. This may be the number one rule of marketing. Without it, almost all opportunities to sell your product or service are lost.

In marketing and selling we use variations of this all the time — value proposition, value added, value statement, promise of value, delivered value, sustainable value creation, and more.

Yet, the definition of value and its everyday use seems to stump even great businesses.

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