How Marketing Can Bring Your Brand Back to the Top

 

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising and promotion for General Motors’ luxury brand.  A 30-year industry veteran (he began his career in 1981 while still a student), he initiated the first sponsorship deal for the Survivor reality series in 2001. He also pioneered the use of the web for blogging and social interaction in support of a brand launch. As chairman and managing director, General Motors Egypt, Butler led the all-time sales records in that country.   READ MORE

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