Who wouldn’t want to have a gazillion dollar international conglomerate as a customer? You know, a customer so huge that the purchase orders for your stuff roll in almost daily.
Some people say that it takes about the same amount of effort as selling to a mass market or small businesses. And, when you land a gigantic company the revenue rewards is big.
Yet, it’s not all roses and sunshine. Aside from all the tough head butting among the competition when going after large buyers, it requires more resources and usually has a very long selling cycle.