The 10 Things In Advertising You Need To Know Today

1. Twitter has acquired India-based mobile marketing startup ZipDial for an estimated $30 million to $40 million. The deal will bolster Twitter’s efforts to grow users and revenue in emerging markets, but ZipDial’s insights on how to turn the simplest elements of mobile into strong commercial media platforms should also hope strengthen its entire advertising offer.

2. Apple has stopped developers in Crimea from creating apps for the App Store. It follows new US sanctions.

3. Facebook says it adds more than $200 billion to the global economy. Facebook is trying to dispel a myth that technology creates jobs in the tech sector but destroys jobs everywhere else, citing retailers’ sales being directly attributed to the social network and the millions of dollars raised for the ALS Foundation as a result of “Ice Bucket Challenge” videos being shared on the site.


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