Failure is GOOD. I mean that. Of course, I don’t wish it upon you every day but in healthy, small doses failure is the best thing for your business. And here’s why. If everything went well all the time, you would never have the opportunity to improve. The goal is for you to continually advance in your business because the better you get at what you do, the more people will be attracted to you, and the more they will pay you and the more your business will grow. That’s what we’re looking for for you—growth in your business. And one of the best ways to grow is to fail.