What It Takes to Run a Small Business in Rural America

by: Angela Stringfellow

Rural areas and small towns have certain market conditions that can be challenging for a small-business owner. Customer volume may be lower. The price of their goods and services must be adjusted based upon lower costs of living. Their location may be more of hindrance, especially if their customers are forced to travel to them. Competition from big-box retailers like WalMart and Best Buy may affect them more.

According to Carolyn Elliott, president of Trees ‘n Bees, a Christmas tree and honey bee farm in Auburn, Wash. located halfway between Seattle and Tacoma, working in a small town brings a unique set of challenges that she has worked to overcome to become a destination for area families during the holiday season.

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