Why Networking With Bloggers Is an Essential Marketing Tactic

The term blogger outreach came into vogue a few years ago when PR firms realized that the popularity of many blogs had outstripped that of traditional mainstream media sources.

So, identifying and reaching out to influential industry blogs became a common pitching practice in the PR arsenal.

As blogging continues to expand and content marketing becomes a foundational element of marketing for every industry, the need to connect with other bloggers goes far beyond that of a public relations tactic.


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